Aspire ~ November 16, 2017

Connect with a leading industry employer

Link with other youth interested in Digital Marketing

Check out the latest in Digital Tech and Marketing

Experience a day-in-life of a digital marketer

Lunch provided

Partners

What is Aspire?

“Take control of your career”

Maybe you’ve done some research online or you’ve started talking to friends and family about career options

We have designed Aspire to assist you by empowering and taking control of your personal and professional development along with gaining the skills that today’s employers need.

Take control or get closer to your career goals by developing your skills to be prepared, educated, trained and enabled to be gainfully employed, enterprising and earning as you enter the workplace through “Aspire”.

So, what’s the Big Deal?

Let’s look at the bigger picture.

According to statistics Canada, youth unemployment continues to average at 12% year over year, 2x higher than the rest of society.

The barriers for youth employment and ultimate work integration are summarized in these categories:

UNINFORMED

which highlights difficulties youth face navigating the labor market, the lack of pertinent labor market information for youth and good data on employment for policy makers.

UNDERRATED

which explores the role of employers’ attitudes about and towards Canada’s young people.

UNCERTAIN

which exposes the challenges associated with precarious work and the unknown jobs of the future.

UNDERPREPARED

which deals with skills and basic needs of young people as they enter this new world of work.

UNACCEPTED

which reminds us that discrimination still exists in our workplaces.

UNDER-RESOURCED

which speaks to the need to provide Indigenous youth with adequate resources to lead and positively impact their communities.

Comprehensive employment supports often involves the collaboration of governments, employers, academic institutions and community-based organizations. The solutions are complex but so is the resolve of those involved. Through
co-creation, new possibilities for youth employment and development emerge.

And that’s where Aspire comes in.

As a starting point, check out our findings on careers you may want to discover.

Explore your options

Digital Marketing

What is Digital Marketing?

Digital Marketing is the online marketing of products or services using digital channels to reach consumers. It extends beyond internet marketing to include digital channels that do not require the internet. It includes mobile phones (SMS, MMS), social media, search engine marketing, display advertising and any other form of digital media.

Some examples of jobs in digital marketing…

Social Media Marketing

The implementation of promoting your brand and/or your content on specifically chosen social media channels to increase brand awareness, drive traffic, and generate leads for your business.

Search Engine Optimization

The tasks of optimizing your website to rank higher in search engine results pages, therefore increasing the amount of organic or paid traffic that your website or digital channel receives.

Content Marketing

The creation of content on website or social media channels for mainly producing brand awareness, traffic growth or lead generation.

Email Marketing

Organizations make use of email marketing as an approach to communicate with their designated audiences. Email is often used to promote sales and events, content as well as to drive people towards their website.

The future of digital marketing

The skills gap in digital marketing is set to widen.

The digital job market is booming, and brands are dedicating greater focus on digital marketing. Companies are increasing their budgets which means increased salaries and a wide range of career options for those considering the field.

Do you need more insight?

We have interviewed digital transformation agency giant Sapient Razorfish to get you some FAQs about Digital Marketing.

What is digital marketing?

Digital marketing is the promotion of brands across multiple channels. At Sapient Razorfish we have capabilities to create and execute end to end experiences for a variety of clients. When we say multiple channels this can include e-commerce, SEO, SEM, social, mobile and much more.

What can you tell me about your company’s work culture?

We have a culture that supports personal and professional growth, collaboration, social interactions and giving back to our community. We are about enabling our people’s potential as it relates to these areas.

What are the hard skills needed to start an entry-level position in digital marketing?

While there are specific skillsets required we focus heavily on attributes. As part of our interview process we interview for fit for our organization and culture. Areas of focus is on adaptability, initiative, pride/quality commitment, resourcefulness and developing others.

Besides the hard skills needed to successfully perform in this position, what soft skills would serve the company and position best?

Having an entrepreneurial mindset and the ability to own your growth is helpful in any role within the organization. Also navigating sometimes ambiguous situations. We also foster a collaborative environment and do not have a hierarchical structure so having the ability to provide input at a junior level is encouraged.

How is good talent being recognized for advancement or professional development in the company? And what are the opportunities for growth?

Through our talent assessments we are able to identify our high performers and continue to help their growth through learning and development opportunities. We also recognize them through opportunities like attending conferences/workshops. We work on the growth of our people in keeping up on performance gaps and providing coaching to help close in on gaps.

Is there a best hiring time for the company?

We have a campus program and during the fall months is peak time for meeting and interviewing campus hires. The month of November is busy with having campus days and kicking off the campus season to fill roles for when the students graduate in the following spring.

What do I need to study to get into this field?

We have different roles within our organization that ranges from Technical to Creative. We have program managers, designers, copywriters, developers, strategists and many more. It really depends on the chosen discipline.

Why would someone pursue a career in Digital Marketing?

Digital marketing is at the forefront of everything we do since so many interactions are happening on line. Whether you are working on the client side or providing services to clients like our organization it is a key driver in how businesses interact with their consumers or other businesses.

Manufacturing

The misconception of manufacturing

Short term, not stable, unsafe, greasy, low pay, physical labor and no growth. These might be some of the words that come to mind when you think of manufacturing.

The manufacturing industry has changed over the years. Companies have invested in improving their work culture, salaries and working environment. There are many jobs in manufacturing that require a variety of skills and education.

Now that we’ve addressed the misconceptions, let’s take a glance into the world of manufacturing.

What is manufacturing?

Manufacturing companies primarily work in the chemical, mechanical or physical transformation of materials or substances into new products.

Within manufacturing companies, there may be different types of jobs. Some are related to the manufacturing process like laborer’s, skilled trades, and engineers. Other jobs like sales, marketing, human resources and IT are closer related to running the business.

Some jobs you may consider in manufacturing…

Machinists and machining and tooling inspectors

Statistics Canada Link

Machinists set up and operate a variety of machine tools to cut or grind metal, plastic or other materials to make or modify parts or products with precise dimensions. Machining and tooling inspectors inspect machined parts and tooling in order to maintain quality control standards. They are employed by machinery, equipment, motor vehicle, automotive parts, aircraft and other metal products manufacturing companies and by machine shops.

Welders and related machine operators

Statistics Canada Link

Welders operate welding equipment to weld ferrous and non-ferrous metals. This unit group also includes machine operators who operate previously set up production welding, brazing and soldering equipment. They are employed by companies that manufacture structural steel and plate work, boilers, heavy machinery, aircraft and ships and other metal products, and by welding contractors and welding shops, or they may be self-employed.

Construction millwrights and industrial mechanics

Statistics Canada Link

Construction millwrights and industrial mechanics install, maintain, troubleshoot, overhaul and repair stationary industrial machinery and mechanical equipment. This unit group includes industrial textile machinery mechanics and repairers. Construction millwrights are employed by millwrighting contractors. Industrial mechanics are employed in manufacturing plants, utilities and other industrial establishments.

The future of Manufacturing

In recent quarters the sector has hit all-time record highs in terms of output and will continue to be a strong player in the job market. Employment opportunities within the manufacturing sector will continue to grow as baby boomers retire, leaving many positions to be filled.

Your career options or roles may differ but what happens while you are working in the industry?

Utilize the toolkits to assist you in your career journey.

Toolkits

Rights at work
Youth Fact sheets

Download

Youth Resource sheets
September 2017

Download

Generously Supported by

Lifestyle

A collection of a few fashion bloggers that can help you take your work style to a whole new level. Check out their instagram pages for more inspiration!

These tips are provided on the assumption that you are working at a business casual/business formal work place. Always look around during your interview to see what other employees are wearing or ask your hiring manager about the dress code if you are in doubt.

Our Insta-Favourites

Boston-based classic style aficionado

What we love about these outfits:

  • Appropriate length skirts
  • Comfortable shoes
    • Heel height
  • Business appropriate shoes
    • No bright neons, studs, feathers or crystals
  • Clothing is a comfortable fit
    • Not to large (oversized)
    • Not to fitted (no pulling of material)
    • Great sleeve length
  • Neutral colours, well paired
  • High neckline
  • Manicured nails
  • Shaved, clean, legs
  • Hair neatly done

Interview 101 – Outfit Suggestions

Women

What Not to Wear!
  • Expose Cleavage
  • Exposed Midriffs
  • Super Short Skirts
  • Flip-flops
  • Tube Tops And Strapless Dresses
  • Straw Totes
  • Oversized Clothing
  • Graphic t-shirts
  • Ripped Jeans
  • Chipped Nail Polish
  • Running Shoes or Sneakers
  • Wrinkly Clothing
  • Exposed bra strap
  • Too bright makeup
  • Track suit
  • Fishnet stockings
  • Animal Print
  • Negligees
  • Sleep Wear
  • Heavy perfume, cologne or aftershave
  • Overly fitted clothing
  • Brightly coloured or neon hair/highlights
  • Piercings (Except: small earrings)
  • Tattoos

A post shared by MR PORTER (@mrporterlive) on

The latest updates from the global men’s style destination

What we love about these outfits:

  • Appropriate shoulder length in blazer
  • Dark Coloured Suits
  • Matching Layers
  • Neat, clean cut hair
  • Dark Coloured Suits
  • Well fitted suit through the waist (no pulling at button)
  • Great sleeve length!
  • Pants are not too tight, and fitted well through the legs
  • Face is cleanly shaved
  • Tattoos are covered
  • Earrings have been removed

Interview 101 – Outfit Suggestions

Men

Possible Interview Questions:

Digital Marketing

  1. How would you define digital marketing?
  2. Why is online increasingly preferred over offline marketing?
  3. Do you know useful digital marketing tools?
  4. Do you know the difference between branding and direct marketing?
  5. What attracted you to the digital marketing industry?

Manufacturing

  1. What experience do you have in the manufacturing industry?
  2. What relevant skills are you going to bringing to this role?
  3. Why do you want to work with us?
  4. What is the challenge in manufacturing products?
  5. How would you describe your work style?

Find a Youth Employment Centre

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Category:
TitleCategoryAddressDescription
Youth Employment Services YES Central 555 Richmond Street West Ste.711 Toronto ON M5V 3B1

Box 115 - www.yes.on.ca

YMCA Career Development & Learning Centre - Hamilton/Burlington South Western 500 Drury Lane Burlington ON L7R 2X2

www.YtoWork.ca

YMCA of Greater Toronto Central 1530 Albion Road Toronto ON M9V 1B4

www.ymcagta.org

YMCA of Greater Toronto - York Region Central 10610 Bayview Avenue Richmond Hill ON L4C 3N8

Unit 12 - www.ymcagta.org

YMCA Employment & Community Services - Mississauga Central 151 City Centre Dr, Mississauga, ON L5B 1M7, Canada

Suite 800

YMCA of Greater Toronto Central 4580 Dufferin St North York ON M3H5Y2

2nd floor

Woodgreen Employment Services Central 989 Danforth Avenue Toronto ON M4J 1M1

www.woodgreen.org

VPI Inc Central 2600 Skymark Avenue Mississauga ON L4W 5B2

Building 4 Suite 201 - www.vpi-inc.com

Tropicana Employment Centre Central 505 Consumers Road North York ON M2J 4V8

Suite 102 - http://ayce.on.ca/

TRACKS Employment Services Northern 50 Hume Street Collingwood ON L9Y 1V2
The Centre for Skills Development & Training South Western 860 Harrington Court Burlington ON L7N 3N4

www.thecentre.on.ca

The Career Foundation Central 700 Lawrence Avenue West, suite 430 Toronto ON M6A 3B4

www.careerfoundation.com

St. Stephen's Employment & Training Centre Central 1415 Bathurst Street Toronto ON M5R 3H8

Suite 100 - www.sschto.ca

Skills for Change Central 791 St. Clair Avenue West Toronto ON M6C 1B7

www.skillsforchange.org

Springboard Central 3195 Sheppard Ave East Unit 1A Scarborough ON M1T 3K1
SCDSB - Career Centre Northern 320 Bayfield St Barrie ON L4M 3C1

Unit 57 - Bayfield Mall - www.barriecareercentre.com

SCDSB - Career Centre Northern 320 Bayfield St Barrie ON

Unit 57 - Bayfield Mall - www.barriecareercentre.com

JVS Toronto Central 74 Tycos Dr. North York ON M6B2V9
John Howard Society of Peel-Halton-Dufferin Central 134 Main Street North, Brampton, ON L6V 1N8, Canada

www.johnhowardphd.ca

Job Skills - Employment and Business Programs & Supports Northern 14-130 Davis Drive Newmarket ON L3Y 2N1

www.jobskills.org

JobStart Central 41 Chauncey Avenue Toronto ON M8Z 2Z2

www.jobstartworks.org

Gateway Cafe Central 2763 Danforth Ave. Toronto ON M4C1L8

Unit 3 - www.gateway-cafe.com

FOCUS Community Development Corporation Northern 46 Wellington Street West Suite 2 Alliston ON L9R2B8

www.focuscdc.on.ca

COSTI - Caledonia Employment Centre Central 700 Caledonia Road Toronto ON M6B 3X7
Youth Opportunities Unlimited South Western 141 Dundas Street, Suite 200 London ON N6A 1G3

www.you.ca

Windsor Women Working With Immigrant Women South Western 1368 Ouellette Ave., Windsor ON N8X1J9

Suite 102       

St. Leonard's Community Services - Employment Services South Western 133 Elgin St. Brantford, ON N3T 5P9

P. O. Box 638 - www.st-leonards.com

South Essex Community Council South Western 215 Talbot Street East Leamington ON N8H 3X5

www.secc.on.ca

Second Chance Employment Counselling South Western 177 Norfolk St Guelph ON N1H 4K1

www.2ndchance.ca

Region of Waterloo Community Services South Western 235 King St E Kitchener ON N2E4N5
Port Cares South Western 92 Charlotte Port Colborne ON L3K 3E1
Owen Sound Family YMCA Community & Employment Services Northern 1450 1st Avenue, West Suite 4A Owen Sound ON N4K 6W2

ymcaowensound.on.ca

Multi-Service Centre Employment Services South Western 90 Tillson Ave. Tillsonburg ON N4G 3A1
Lutherwood South Western 165 King Street East, Kitchener, ON N2G 2K8, Canada

www.lutherwood.ca

JHS John Howard Society of Niagara (Job Gym - Welland) South Western 225 East Main Street Welland ON L3B3W7
John Howard Society of Waterloo-Wellington, Cambridge Career Connections South Western 40 Ainslie Street South, Cambridge, ON N1R 3K1, Canada

www.johnhoward.on.ca/waterloo

John Howard Society of Niagara (Job Gym Fort Erie) South Western 469 Central Avenue Fort Erie ON L2A3T8
Employment Hamilton South Western 67 Victoria Avenue South, Hamilton, ON L8N 2S8, Canada

www.EmploymentHamilton.com

Elgin / St. Thomas Youth Employment Counseling Centre (YECC) South Western 400 Talbot St St. Thomas ON N5P 1B8

www.employmentserviceselgin.ca

Community Employment Services South Western 40 Metcalf Street Woodstock ON N4S3E7

www.ceswoodstock.org

CareerLink South Western 1 Market Street, Brantford ON N3T 6C8

Market Sq. Upper Level - careerlink.ca

YMCA Employment Services & Newcomer Services Northern 112-10 Elm Street Sudbury ON P3C5N3

www.sudbury.ymca.ca/employment

Yes Employment Services Inc. (Nipissing) Northern 149 Main Street EAst North Bay ON P1B 1A9

www.yesnorthbay.com

YES Employment Services - Thunder Bay Northern 1116 Waterford Street Thunder Bay ON P7B 5R1

www.yesjobsnow.com

Red Lake Career & Employment Services Northern 146 Howey Street Red Lake ON P0V 2M0

Box 223 - www.redlakejobs.ca

Northern Community Development Service - NCDS Career Works Northern 304 Scott Street Fort Frances ON p9a1g9
Lake of the Woods Employment Action Project, Inc. (LEAP) Northern 25 Main Street South Kenora ON P9N 1S8

www.leapforjobs.ca

District of Parry Sound Employment Service Northern 104 Main Street Sundridge ON P0A 1Z0

P.O Box 9 - www.employmentnorth.com

College Boreal Northern 21 Lasalle Blvd. Sudbury ON P3A6B1

www.1job.ca

Centre de Consultation pour l'Embauche des Jeunes Inc (CCEJ) Northern 1435 Front Street Hearst ON P0L1N0

P.O. Box 1180 - www.pecpe.ca

YMCA Employment & Community Services - Durham Eastern 16-1550 Kingston Rd, Pickering, ON L1V 1C3

Suite 16

Victoria County Career Services Inc. (VCCS) Eastern 370 Kent St. W. Lindsay ON K9V 6G9

www.careerservices.org

KEYS Job Centre Eastern 182 Sydenham Street, Kingston, ON K7K 3M2

www.keys.ca

John Howard Society of Durham Region Eastern 75 Richmond ST W Oshawa ON L1G 1E3

www.jhsemploymentservices.ca
www.jhsd.ca

Job Zone d'emploi Eastern 144 Pitt Street Cornwall ON k6j3p4

www.jobzonedemploi.ca

Employment Planning & Counselling Peterborough (EPC) Eastern 418 Sheridan Street Peterborough ON K9H 3J9

www.epcjobs.ca

Employment & Education Centre Eastern 105 Strowger Blvd, Brockville ON K6V 5V2

P.O. Box 191 - www.eecentre.com

CCDF Eastern 202-119 Ross Avenue, Ottawa, ON K1Y 0N6

www.ccdf.ca

Career Edge/ Youth Habilitation (Quinte) Inc Eastern 81 Dundas Street West Trenton ON K8V 3P4

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